Program Overview
In this webinar, GPA digital content experts will explain the slate concept, how it can better achieve messaging objectives, and how, by deploying comms assets more strategically, it can allow GPA to harness research, analytics, and paid promotion tools to further the effectiveness and reach of messaging campaigns.
SPEAKER
Michael Friedman
Director, Office of Creative Content, Bureau of Global Public Affairs
Michael Jay Friedman is GPA’s Acting Deputy Assistant Secretary for Content and the Director of the Office of Design & Editorial. Michael joined the State Department as a Presidential Management Fellow in 2003.