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Content Slates: A New Model for Effective Policy Promotion

March 29, 2023

Program Overview

In this webinar, GPA digital content experts will explain the slate concept, how it can better achieve messaging objectives, and how, by deploying comms assets more strategically, it can allow GPA to harness research, analytics, and paid promotion tools to further the effectiveness and reach of messaging campaigns.


Michael Friedman

Director, Office of Creative Content, Bureau of Global Public Affairs

Michael Jay Friedman is GPA’s Acting Deputy Assistant Secretary for Content and the Director of the Office of Design & Editorial. Michael joined the State Department as a Presidential Management Fellow in 2003.